Rhonda S. Sheets | President/CEO

Rhonda is President and Founder of Support Insurance Systems, Agency (1987) and Support Financial Resources, Inc. (1997) - organizations fully committed to the financial services community.

Support Insurance Systems was established for the primary purpose of serving the credit union community in point-of-sale loan products and an industry risk management insurance program, offering an innovative alternative to traditional Collateral Protection Insurance. Support Financial Resources (SFR) was established for the purpose of organizational development and differentiates itself by measuring and improving individual and group performance at the behavioral level, with the end purpose of deepening member loyalty.

Rhonda is a visionary and expert in leading her own organizations to outstanding growth by aligning with the time-tested strategic links of the well known Harvard Business Service-Profit Chain. It is in this live environment of over twenty-five years of business ownership, leadership, and development that she delivers sound and profitable strategies to Support clients leading them to higher levels of member-focused quality, measurement, and organizational development.

Rhonda is an innovator of products and services that have served the credit union community well. She has been published in numerous industry articles and has trained over 3,000 managers and executives in the core aspects of organization alignment to service quality objectives. Support is a member of the American Society for Quality and the Credit Union Executive Society.

Through member-focused quality administration and front-line to back-office sales and service quality measurement and performance coaching programs, Support Companies are privileged to serve some of the nation's most elite financial institutions worldwide. Support Companies continues to expand their worldwide presence with active business in 33 Continental US States, US and British Virgin Islands, Germany, Belgium, The Netherlands, and Canada.

The Support Companies' mission is to make their clients better at what they do.